Methodology
The AI Search Opportunity Diagnostic turns a small set of real buyer questions into one evidence-backed decision. This page explains the method in plain language.
A small, agreed set of AI-search experiences, tested against the questions your real buyers ask. For each question I record whether your company is recommended, mentioned, criticised or absent, which sources are cited where that information is available, and whether the relevant pages on your site can be crawled and read by machines.
Your website, the product or service to assess, your ideal customer, real buyer questions, up to three competitors, and approved company facts. No analytics access, passwords, API keys or payment details are collected in the application.
We agree a set of 10 to 20 questions drawn from the language your buyers actually use: sales conversations, support requests, search data and your own intake answers. The set is fixed before testing so the baseline and the retest measure the same thing.
Each question is tested in up to three AI engines. For every answer I note the brand status (recommended, mentioned, criticised or absent), the cited sources and their type where available, and any inaccurate or incomplete information about your company.
Findings are weighed by how often buyers are likely to ask the question, how visible the gap is, and how practical a fix would be. The output is deliberately narrow: one prioritised opportunity and one clear next step, not a list of everything that could be done.
It does not prove that an intervention will produce rankings, citations or commercial results, and it does not include implementation, ongoing monitoring or content production. AI systems change frequently, so every diagnostic includes a baseline and a retest plan rather than a promise.
Every diagnostic is reviewed by a person before it is delivered. Automated checks gather evidence; a human decides whether the evidence supports the recommendation and what remains uncertain.
The £199 diagnostic identifies and designs one intervention but does not implement it. If a worthwhile opportunity is found, you may continue into the optional 30-day AI Search Intervention Sprint at £1,250 total, with the £199 credited, which puts one approved change live, verifies the agreed tracking and retests the same buyer-question set.