12 follow-up email templates that actually get replies

Short, smart, no surveillance tells. Grounded in Challenger, Voss, the Jolt Effect, and Fanatical Prospecting. Each template is tied to the exact moment it should be sent.

  • After your proposal is opened but not replied to
  • After a repeat visit (the strongest buy signal)
  • When they read the pricing page and went quiet
  • The "permission to close the file" message (Voss)
  • Re-engagement after 30+ days of silence
  • Cold prospect to warm reply, in three messages

Get the tracking link to send these against

Frequently asked questions

When should I follow up after sending a proposal?

Follow up the same day a prospect opens or re-opens it. Engagement is freshest in the first 24 hours; repeat visits within a week mean they're discussing it internally.

How many follow-ups is too many?

Three to five over two to three weeks is the sweet spot, then one final 'permission to close the file' message. After that, move on; persistence past this point lowers your reply rate.

What should a follow-up email say?

Short, specific, and tied to something concrete: an open, a re-visit, a deadline, a question they raised. Never 'just checking in'.